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OTT operations - typical pain points
Compare with Telco, a majority of OTT/VOD businesses are still using a lot of manual processes to run day to day operations
Typical issues for OTT-business
  • Time-consuming manual work, delays in marketing new titles
  • High risk of human of errors
  • Lack of process control and process transparency - hard to control
  • Lack of knowledge retention leads to high costs to train new employees o Risky to outsource due to low level of control
Example
Almost all OTT-services in Russia are still using manual workflow for receiving/preparing/publishing/promoting new content titles
Solution?
End to end automation of OTT operations and business processes based on industry best practices and open source software